Our Story
Born unto a time of change. NAELA is a skincare and luxury brand. Guided by the traditions of the alchemists of the east. Stemming from a time where we followed the rhythms of the Earth and cycles of the Moon and Sun. NAELA’s philosophy comes from wanting to return to a more natural form of self care. Blending only the purest botanical ingredients for skincare that nourishes the heart, body and mind.
Founder Naela ElAssaad
Born in the South of France to Middle Eastern parents, Naela was raised amidst the rich cultural tapestry of Europe and the United States. With a creative spirit ignited from a young age, she worked as an artist and photographer, perfecting her craft for over two decades.
Always finding inspiration in nature, she delved into the profound world of plant oils and their remarkable healing properties. This exploration has inspired her to craft a luxurious skincare and wellness brand, meticulously curated from the finest ingredients.
Currently residing in England with her husband and two children, Naela continues to infuse her passion for natural beauty and holistic well-being into every aspect of her life and work.